There was a period of time when just growing a Facebook Fan base was enough. Now companies are wanting to see a stronger ROI on their social media marketing spend. For retailers, it is all about monetizing Facebook Likes. The 2011 Social Commerce Study that looked at how shopping is directly influenced by social media, [...]
I was talking with one of my clients about Facebook contest platforms – applications used to create contests, quizzes, sweepstakes, polls and coupons on Facebook. I explained which applications work best to help move potential customers closer to the point of purchase vs. which applications work best to move existing customers towards becoming brand advocates. [...]
Some companies pay a premium for a few thousand Facebook Likes. They will buy Facebook fans, or hire one of those self-proclaimed “social media gurus”, or do whatever it takes to get people to click that Like button. But how much is that click actually worth? Marketers love to give us numbers. Syncapse says a [...]